VACANCY ANNOUNCEMENTS – Head Marketing & Brand Communication

Job title                 : Head Marketing & Brand Communication

Department          : Marketing & Brand Communication

Reporting Line       : Managing Director/CEO

Location                : Head Office     

Job Objectives

• –     To implement an aggressive product marketing and communications strategy that will boost the brand – UBA in the mind of its customers, in line with our Global vision.
• –     To build and drive an excellent customer service culture across the bank at all levels to both internal and external customers
•  

Role & Responsibilities

To develop and manage the Bank’s marketing communications and Brand strategy

Conduct and develop extensive marketing and brand development strategies to generate market penetration propositions to the sub-segment target market (brand appeal, product appeal and social media channels, promotions)

Grow the bank’s customer base and ensure retention

Continually improve the bank’ marketing communications approach and develop incentive programs to drive the banks sales team to attain sales targets

Champion all marketing activities and promotion campaigns targeted at the sub-segment of the Product-Based market.

Fully resolve all key customer service issues in the deployment of marketing communication models

Ensure optimal product uptake and usage by the Bank’s customer base

Make presentations if required on product marketing and communications activities and strategies.

Keep abreast of trends in the industry

Key Performance Indicator

• Number of new customers acquired through marketing channels.
• Profitability from Promotional initiatives
• Number of products per customer

Qualification required:         

Minimum Educational level- First degree in creative arts, marketing, communications or an equivalent combination of education, training and expertise. higher degrees/MBA/professional certificates compulsory

Experience required:

Minimum experience- at least 5 – 8 year’s combined management and communications experience in an organization involving a significant number of people

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities

 Key Competencies:

Knowledge

• Business development and acquisition
• Events & Product management skills
• Relationship management
• Knowledge of the bank’s policies, products, and services
• Good knowledge of E-Media channels, and the Media/Communication Industry

Skills/Competencies/Aptitudes

• Ability to evaluate needs of customers and determine what products or services would best serve
• Good Negotiation skills
• Relationship management
• Excellent oral and written communications skills with the ability to effectively convey complex information at all levels
• Good leadership skills
• Strong creative, strategic and organizational skills.
• Result oriented, Problem solver – analyses issues, identifies priorities, creates and implements solutions

Application submission

Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com, with the heading “Head Marketing & Brand Communication” no later than December 17, 2025 at 5.00PM.

Only shortlisted candidates will be contacted to proceed to the interview stage.

If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time